Sunday, April 23, 2017

What is On-Page SEO?


If you have ever considered starting a website or an online business in Mississauga, then chances are that you have heard about SEO. This acronym that stands for ‘Search Engine Optimization’ is an important part of the marketing mix for businesses looking to improve their visibility on the web, increase traffic and subsequently, increase business.

There are two distinct aspects of SEO, On-Page SEO and Off-Page SEO which need to be seamlessly integrated for a website to be able to rank well in search engine result pages.

Today we are going to look at On-Page SEO and its importance in 2017.

Even if you are completely new to SEO, this should explain how On-Page SEO works.
Understanding On-Page SEO

When Google first started, their search algorithms were pretty new and a lot different than what we know today.

In the early days, the algorithm gave weightage to certain factors on a website, which according to it, were determiners of its relevancy to any search term.

For example, if a user was looking for ‘Forex Trading Services in Mississauga’, then the Google Search Engine bot would bring up a list of websites that it, thought were relevant to Forex trading.

This relevancy was determined on the basis of a multitude of parameters which were used to determine the importance of that site. A few of those parameters, were on-page like the content, the use of keyword phrases and the use of Titles.

Eventually, search engine marketers figured out that if every webpage on a website could be ‘tweaked’ to make it seem more relevant to a particular search phrase, then that webpage could be ranked for it.

This was the start of On-Page SEO.

In the past several years, the search algorithms have undergone multiple iterations and so has On-Page SEO.

In 2005, it was possible to rank for almost any search phrase if you could stuff your website with content that contained the search phrase multiple times and then build links to it. Today, this technique would get your website penalized in no time.

The Importance of On-Page SEO

On-Page SEO is a very important part of the SEO mix and without it, you’d be making a half-baked attempt at ranking your business website in Mississauga, which would bring mediocre to poor results.

If you are serious about succeeding in an online business, then have to be aware of on-page factors that are relevant today and utilize it to rank better on search engines.

SEO Friendly URLs:

If you want to rank for a keyword, then use it in the URL. The importance of keyword rich URLs has diminished over the years. But it still is a factor that does affect ranking.

Page Title:

Always try to start your page Title with the relevant keyword. The Page Title is undoubtedly one of the most important on-page SEO factors and using the keyword in it, maximize your chances of ranking for it.

Media:


Let’s face it. Its 2016. Nobody likes to read large chunks of text. Make it interesting and visually appealing. Add images, videos, diagrams etc. wherever you can.

Link to relevant sources:


Along with the sites that link to you, Google also keeps an eye on who you link to. So, use outbound links to relevant websites in your niche.

Longer content:



Think beyond the obvious 500 word copy and use more. Longer content works. Period. Write 1000 and 1500 word articles where possible.