Off-page SEO is good techniques that can be used to enhance the position of a website in the Search Engine Results Page (SERPs). Many people co-operator off-page SEO with building link but it’s not only that but also off Page SEO has to do with boost methods – beyond website design for the purpose of ranking a website higher in the search engine results.
Facing On- page SEO, Off-page SEO mentions to functions you can make outside the boundaries of your web site. There are some the most important way:
- Link Building
- Social Media Marketing
- Social bookmarking
I will examine those in more trifles below, but first let me explain to the magnitude and benefits of off-page SEO.
Why is Off-Page SEO important?
Search engines have been tempting for decades to search a way to return the best results to the searcher.
To acquire this, they take into account the on-site SEO factors (described on the above), some other quality factors and off-page SEO.
Off page SEO gives them a very good hint on how the World (other websites and users) realize the particular website.
A website that refers high quality and useful is more possibly to have references (links) from other websites; it is more likely to have allude on social media (Facebook likes, tweets, Pins, Google+, etc.) and it’s more likely to be bookmarked and shared among communities of like-minded users.
What are the benefits of “off-site SEO” to website owners?
A successful off-page SEO technique will generate the following benefits to website owners:
Increase in rankings – The website will rank higher in the Search Engine Result Page (SERPs) and this also means more traffic.
Increase in PageRank – Page rank is a number between 0 and 10 which indicates the magnitude of a website in the eyes of Google. It’s the method invented by Larry Page and Sergey Brin (Google founders) and one of the reasons that Google was so successful in showing the most topical results to the searcher. Page Rank today is only one out of the 250 parts that Google is using to rank websites.
More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it builds more links, more visits and more social media mentions. It is like a never ending serial of events where one thing guidance to another and then to another etc.
Link building is one of the most popular and effective off-Page SEO system. Essentially by creating external links to your website, you are trying to gather as many ‘votes’ as you can, so that you can bypass your adversary and rank higher.
Over the years webmasters have been trying to creating links to their websites to get higher rankings and they “invented” a number of ways to raise link count. The most popular ways were:
Blog Directories – something like yellow pages but each visitor had a link pointing to a website.
Forum Signatures – Many people are commenting on forums for the sole intention of getting a back link to their website (they are included the links in their signature).
Comment link – The same concept as forum signatures where you would comment on some other website or blog post in order to get a back link. Even the worst, instead of using your real name you could use keywords so instead of writing ‘comment by Alex Chris’, you wrote ‘comment by How to lose weight for body fit’.
Article Directories – By publishing your articles in article directories you could get a back link to your website. Some article directories received only unique content while other directories accepted anything from rotation articles to already published articles.
Shared Content Directories – Websites like hubpages and infobarrel assume you to publish content and in return you could add a couple of links pointing to your websites.
Link exchange schemes – In place of trying to publish content you could get in touch with other webmasters and exchange links. In other words, I could link your website from mine and you could do the same.
In some cases you could even do more complex exchanges by doing a 3-way link: I link to your website from my website but you link to my website from a different website.
Social media is one of the part of ‘off-site SEO’ and if you think about it, it is also a way of building link. It should be noted that almost all of the links you get from social media sites are “nofollow” but no mean that they do not have any value.
Social Media indication are gaining ground as ranking system and proper configuration of social media profiles can also boost SEO.
Social bookmarking is not as popular as it used to be in the past but it is still a good way to get traffic to your website. Depending on your niche you can find web sites like reddit.com, stumbleupon.com, scoop.it and delicious.com (to name a few) to promote your content.
Off-page SEO is as important as on-site SEO. If you want your SEO campaigns is successful you have to do both. When thinking about link building don’t take the easy way, but try to get links from hard-to-get places. The more difficult is to get a link, the more value it has.