Wednesday, April 19, 2017

Best 5 Ways to Improve your Website's Ranking (SEO)

I have shared with you some experience about website ranking on Google, Bing, and others search engine. If you have a website, must be tried to rank your website on different search engine. Follow these suggestions, and watch your website rise the ranks to the top of search-engine results.


1. Publish Relevant Content

Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.
Identify a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like “mechanical engineering in Michigan,” “best-applied physics program,” or “Michigan Tech degrees”). Then, repeat this phrase different times throughout the page—once or twice in the starting and closing paragraphs, and two to four more times throughout the other content.
Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but don’t overdo it.
Never sacrifice good writing for SEO. The best website pages are written for the user, not for the search engine.


2. Update Your Content Regularly

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.

3. Metadata

When scheming your site, every page contains a space between the <head> tags to insert metadata or information about the contents of your page. If you have a good Content Management System (CMS) page and the United Methodist Communications (UMC) page team will have pre-famous this data for your website:

    Title Metadata
    Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. For those with a CMS site, the website team has developed an automated way for making the Meta title for every web page.

    Description Metadata
    Description metadata is the textual description that a browser will use in your page search return. Think about of it as your website is window showing—a brief and appealing description of what is taken within with the goal of encouraging people to enter.

    Keyword Metadata
    Keyword metadata are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. By the way, do not get griping: if your list becomes excessive the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A better example would be "computer science degree."

4. Have a link-worthy site

Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.

5. Use alt tags

You always describe your visual and video media using alt tags or substitute text descriptions. They allow search engines to locate your web page, which is ultimate—especially for those who use text-only browsers.
These are only a little of the many methods to improve your search engine ranking. If you want to learn more, we recommend the following resources:
    blogs.mtu.edu/webmaster—specific post about SEO and Usability
    www.moz.com—professional blog and SEO tools
    www.google.com/webmasters/tools—a great reference for understanding your Google site stats