How to improve SEO ranking? This SEO is website ranking trick will work as a search engine ranking service and would blow off special efficient feature that would generate more quality web traffic to your site. These are the most important 12 ways that you should follow if you want to improve the Google rankings of your website in SERP.
1. Better SEO Keyword Research
This is the most basic and most important thing in any SEO campaign. Know your product, research for the mindset of your target audience and make an effective keyword research with the help of the Best Keyword Research Tools. It will help to create quality and relevant content and aim the right audience to increase your Google PageRank.
2. Content & Search Engine Success Factors
SEO is actually all about content marketing. Always create helpful, relevant and high-quality content in a user-friendly language. Use proper keyword targeting, add relevantly and quality outgoing links and add as much information as want to justify your blog or article. If your content is not annoying and if a user gets interested in reading through it, then you will see rise in page views and your chances of better ranking will go higher.
3. Website Speed Actually Impacts Search Ranking
Not everyone knows, but this is also an effective factor to rank better in search engines. You need to setup Content Delivery Network (CDN) for your website to reduce loading time drastically. It also affects the conversion rates of turning your site visitors into your regular customers. A survey has shown that if a site has a page loading speed more than 3-4 seconds, then 40% of the visitors just abandon that website, and this is not a small number. Remove unnecessary elements, optimize the code and upgrade your web host to reduce your page load speed. You may be used website performance testing tools like Pingdom tools.
4. Optimizing images for SEO
There are more other ways than the size and format of your images to effect on SEO rankings. You can also use related keywords for your image title, alt tag, and description to have a more optimized version of your images. This will help search engines to realize your media better and rank them for relevant searches.
5. H1 Tags & Headings Improves Search Rankings
It is highly recommended that you use only one H1 tag on your single web page. You can use other header tags H2, .., H6 multiple times. Include related terms, add keywords, make useful and informative titles, and use them in a proper way in your header tags. This will glamor your readers to go deep in your content details and results in getting a low bounce rate for your web page.
6. Optimize Multimedia Content for SEO
Only and only content richer web pages attract fewer visitors. Use multimedia content all over your site at related places. You can use images, videos, info graphics, charts, and other multimedia content to make your web page look attractive.
7. Creating and Optimizing Metadata for SEO
The Meta tags are the part of your site's code and it's been used by Google search algorithm. The keyword and Search Engine Optimization (SEO) description Meta tags are useful for both the users and the search engine bots. An effective and high-quality SEO site description & information in your meta-tags helps in a great way to rank better in search engines. Due to 'keyword overstuffing', the keyword Meta tag is not so much efficient now, but the impact of the description Meta elements remains as it is. To define metadata, use 150-200 words, add keywords, and write most describing Meta tag for your web page.
8. Know About Social Media & SEO
This is not a part of technical SEO. But it is a fastest growing Search Engine Optimization (SEO) website ranking factor for your website; called as an SEO social media marketing. In the modern SEO techniques, it is an important element to be included in any SEO plan. It details different web-based platforms, technologies, and applications, which enable the users to socially interact with other users online. It includes Facebook, Twitter, YouTube, Digg, etc. social media platforms.
9. Improve Page Ranking for a Specific Keyword Contained Link
Carefully uses the right keywords for choosing an effective page title. It is the best way to describe what kind of content your link is having. Avoid a misuse of hyphens and not use too many keywords in your page link. This will help better understanding to Google search architecture and ultimately to improve Search Engine Optimization (SEO) website ranking.
10. Using Original Content to Boost Your SEO Strategy
Avoid using any kind duplicate content from your site or any other website. The Google search architecture is strict about this. Unique and original content are the main part of any high PR website. So it is better to remove any type of duplicate content you have added to your site. You can use online tools available to check whether the article is duplicate or not. Use of duplicate content results in bad rankings in search pages.
11. Outbound Links Have Positive Effects on SEO
To improve your site authority and rankings by linking out to high-authority sites for giving more in-depth information to your users. This thing will also send a trust signal to search engine bots, which results in better rankings.
12. Fix Broken Links To Improve Your SEO
How will you react if you find a 404 page after clicking on a link for getting an answer to your query? Some things occurs with your website visitors if they get an error page on the clicked link of your website. You can also use resources like Search Console - Google Webmaster Tool to find and remove broken links from your site.