What sense does it make to have a beautiful theme and a killer portfolio that are not Search Engine Optimized? Google, Bing, and Yahoo could care less about your pretty photos and web design. They care about things like image alt tags, file names, keywords, and thousands of other really boring tech things. Understanding those “boring tech things” might bring you fresh success. Misunderstanding them could help to put you out of essential business.
What is Search Engine Optimization (SEO)?
SEO is the process of improving the volume or quality of traffic to your website from search engines like Google, Bing, Yahoo etc. via “Organic” or un-paid search results in search engines. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and so on.
The following ten tips are those that we think are either often overlooked or common mistakes. This is not a top ten list.
11 simple tips to get noticed by the World Wide Web:
- Content is the best optimization. Any type of optimization is effective only in combination with high quality and unique content. Ideally, the text contains keywords that bright the overall theme of the post. The content should be understandable and readable. Use your keywords wisely. Text should be written primarily for visitors, not for search engines.
- Exchange backlinks with other relevant websites relating to your topics or content and with high authority websites that high page ranking. Also links between pages within your website, but do this with caution and only if it’s relevant. Do not link every page to each other.
- Think of a good keywords name for your image files. Google also draws images in the calculation of the ranking. Google and Bing or others showing both text and images on its search results, drawing on relevant images contained in the post itself, which are linked to the similar page. Implement keywords of a specific subject in your file name, instead of DSC93948.jpg use Tennis-Andre-Agassi-New-York.jpg if you have a picture of Andre Agassi in New York for example. Do not forget to use the image alt tag and title tag for your images, which also provide better usability and optimization for your every search ranking.
- Use short permalinks, including keywords. Use an understandable permalink. Instead of http://yourwebsite.com/page-id?495/ use http://yourwebsite.com/andre-agassi-new-york/. Please note that only the first four words in a permalink are relevant. Google does not care about any following words in your permalinks.
- Use search engine optimized themes. Some themes use a lot of code to create the layout and design. Google will wade with the source code to find the relevant content. The more code you have, the less content and keyword density. Fast causation themes are good for your Google and others ranking since the performance of a website is one of two hundred criteria that ordain you’re ranking.
- Create a sitemap in XML format. With WordPress and plugins like Google XML Sitemaps, it is a very easy task. Google has a variety of other useful tools, too, such as Website Optimizer and Webmaster Central.
- Highlight informative content or keywords on your website. Use h1-h6 to highlight headings or subtitles of an article or important sentences. Use the strong tag, too. But please don’t overdo it!
- Add your posts to social networks. But please don’t only promote yourself. Promote other posts and websites you like. People will respect your kindness and link back to you.
- Don’t use black hat techniques or mirror HTML sites. If you try to fetch Google they will find out. Promise. Recently, some pretty high-profile portfolio sites were recently punished by Google for such practices. Being sneaky will do more harm than good.
- Don’t use flash. Flash is virtually invisible to search engines. Use WordPress Period.
One of the fast and easiest systems to optimize your page ranking is to download and install an SEO plugin, like the WordPress SEO plugin by Yoast.
This list can go on and on. As mentioned above, there are over 200 criteria, Google is using to determine your ranking including lesser-known criteria such as the age of domain, duplicate content, meta description and tags, how active the website is and many more criteria.
Last but not least, don’t try too hard! Concentrate on publishing unique, relevant and quality content. If you do that, all else will be a cake walk.